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December 16, 2017

SHOE CARE GUIDE WITH FARFETCH // AD // IYAAJAY

August 02, 2016

Farfetch have always been at the forefront of cutting edge fashion and the latest 'it' pieces but have now gone one further and created the Farfetch Style Hub, with a series of fashion How-To videos with the first in the series being How to Clean Your Shoes and they asked me to share some handy tips and hints to keeping my shoe collection pristine!

First off, I always make sure to store my shoes in their boxes as this avoids any damage that could be caused from other items plus it also reduces light damage and general wear and tear. If your aesthetic doesnt work well with a multitude of bulky boxes, you can always go for acrylic storage boxes such as these from Muji, with 3 different sizes available for every style of shoes.

If your shoes are a soft suede or more supple leather, I also make sure to stuff these with tissue to retain shape and also prevent sagging. Ive also been known to use the excess tissue which is found wrapped around the shoes as added padding for the shoes. If your shoes are a more rigid leather, such as dress shoes, I would also invest in a sturdy shoe tree to retain their shape and stop the toe from curling.

Protecting your shoes is a key point if you really want to get the most out of your investment without ruining them with the weather etc. Weatherproofing shoes is a great way of enforcing this, keeping your precious cargo stain and liquid free. I highly recommend Crep Protect Rain and Stain Resistant Spray which is perfect for suede and canvas shoes. You can also get shoes already reinforced with Scotchguard such as Vans

Now this is a weird bit of advice I've learnt and been using for many years which is to rotate shoes. I make sure to wear a different pair of shoes everyday as wearing the same pair multiple times a week not only damages the main components of the shoes but also damages the innersole which makes the shoes uncomfortable. If shoes are still pristine or in a serviceable condition but the inner is a little worse for wear, replacing them is the best option. If heels become damaged or soles become worn, having them reheeled or soled is a valuable source for keeping shoes for longer.

Never over tighten laces on shoes, specifically soft eyelets most commonly found on deck shoes or suede

shoes, to stop from them stretching the eyelets and also overstraining the laces causing tension damage and indents in the surface.

Mixed material footwear (such as leather/brushed leather) are a lot harder to maintain due to the nature of the material and trying to find a product that is suitable for both materials.I really recommend the Jason Markk products for this as they're a great quality plus really do a great job at keeping the appearance of shoes tip top. For dual texture shoes like my Topman boots which are a brushed leather combo, Id recommend using the Jason Markk products but also a soft cloth with a little water for the more sturdy parts of the shoe.

Canvas shoes or brighter hues (mostly blue and red) are at a higher risk of sun damage and fading (rest in peace burgundy Vans who sadly fell victim to this) To combat this, as these types of shoes mostly come without boxes, I would suggest dust bags (such as these from Amazon) or if storage is a little bit tighter then I would recommend underbed storage to keep them out of the sun but also within reach if you wanted to wear them (This IKEA option is perfect!)

White trainers are highly notorious for picking up dirt and stains which can really leave them looking grubby and old in no time which nobody wants, so for all you hardcore sneakerheads, wipes are the perfect way of combatting this! The Jason Markks Premium Shoe Wipes, which are also available in separate packs for travel, with the unique double sided technology, with a more abrasive side for deeper stains and a more gentle side, perfect for smooth leather and white soles.

If you would like the links to any of these shoes, make sure to pop a comment below and ill do my best to help!

Until next time,

Jay

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**This post is in collaboration with Farfetch to launch their Farfetch Style Hub. All imagery and opinions expressed in this are of my own**

WIMBLEDON STYLING / AD SPONSORED BY TM LEWIN // IYAAJAY

June 21, 2016

WISHLIST / BOOHOO NEUTRALS / AD // IYAAJAY

June 02, 2016

TIME TO SPA ELEMIS CAMPAIGN / PRO COLLAGEN MARINE CREAM FOR MEN REVIEW // IYAAJAY / AD

December 07, 2015

As guys, we don't often get the time to actually take care of our skin. Whether its a quick shave or left alone, our skin takes a serious battering, especially in the winter so its about time we change that!

Time To Spa, the official retailer of Elemis, want to change this with the launch of the exciting launch of the Pro Collagen Marine Cream for Men. Formulated especially for men, this cream instantly hydrates, firms and smoothes, all with anti-ageing properties helping to fight the signs of fine lines and wrinkles.

So whats the hype all about? I put this wonder cream to the test.

Ideal for post shave comfort, I thought Id introduce this into my daily skin routine which I've recently started doing (I know I know, at 22 I shouldn't be freaking out about my skin but its never too early to start) I start with a oil controlling face wash to clean and prep my skin and then use a really hot flannel to open the pores. I then pump two small blobs of the marine cream (more then enough to do my entire face) and dot it onto my face and then use my fingertips to rub it in, and also using a firming technique, rub the lower portion of the spread out cream into the cheekbone area to move any resting fluid away, reducing puffiness.

With ingredients that are all naturally derived; Unique Mediterranean algae, Padina Pavonica, is power charged with anti-oxidant rich Ginkgo Biloba and soothing Abyssinia™ all work together to help boost skins moisturisation, suppleness, firmness and elasticity, a real all rounder! I think its impressive when a product claims to do all these claims but I always feel let down when they don't deliver but this seriously packs a huge punch and really does work on my skin brilliantly.

Ive been using this product for the past week and I've already noticed that my skin feels smoother and also looks noticeable more healthy. I've also noticed that I haven't been breaking out as much as I used to before and also that i haven't been as shiny/greasy since introducing this into my routine too.

This would be the perfect gift for any guy who's getting started in male skincare as this covers so many different bases and is a great introduction to the Elemis brand too. This would also be great for anyone with oily/combination skin as it helps to reduce skin oils and shininess caused from excess grease.

What skincare are you currently loving? Let me know!

Until next time guys,

Jay

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Also don't forget to use the code 'jaylovesFRENDS' for 15% off ANY FRENDS headphones at their official site, with the offer being valid until the 31st December, perfect to treat someone special this Christmas or to just spoil yourself!

*Disclaimer* This product was kindly sent to me by Time to Spa via Type The Hype blogging platform for reviewing. I truly only ever accept work I believe in and all the opinions expressed in this post are my own and not provided for me to use.

FRENDS REVIEW + HOW I STYLE THEM / SPONSORED AD // IYAAJAY

November 22, 2015

Ive kept this little review pretty secretive (well apart from the odd little name dropping on my social media) but I can finally announce that Ive teamed up with FRENDS headphones to showcase the new Taylor headphones in Gunmetal which have recently launched to much hype!

FRENDS headphones are the perfect combination of style and sound, with the Taylor being the perfect modern statement piece. The distinctive silhouette and unparalleled sound quality round out this addition to your wardrobe as your most justified accessory to date. And with the release of the latest Gunmetal collection accompanied with hints of Rose Gold detailing makes a bold yet refined statement, these are made to be noticed!

Spotted on everyone from Harry Styles to Rita Ora, FRENDS have carved out the perfect luxury tech available on their own site, they're also available at Net-a-porter, Luisaviaroma and Urban Outfitters.

The sound quality on these are second to none (I have to say, these are better then both pairs of Beats and Monster headphones I've owned which are rather tinny compared to the rich sounds and strong bass these deliver) The headphones fit neatly into the faux leather pouch that comes included in the box, and also have a nifty fold flat ability meaning damage is minimised too. Another point I LOVE about these is the material feature around the cord which means they don't get tangled or damaged unlike some other headphones we all know of!

With their sleek leather top structure and memory foam padded headphones fit perfectly around your ear to deliver 360 degrees of sound as well as comfort which is a total bonus if your going to be using these religiously like I will! They're also easily adjustable using their sealed internal headband, meaning they can easily be adapted without hurting or snagging hair, which I've had happen so many times with other pairs. They feel incredibly sturdy and are a little bit on the heavier side but, remembering the quality, its worth the slight heaviness they give to the ears.

The Taylors also include the ability to change the volume, pause/play music and also have the microphone function which is perfect for calls on the go too, as well as not having to fumble for your phone when your waiting for a call.

What also sets FRENDS apart from the crowd is the impressive variety of customisation these allow, with just the simple twist of the stylish conical cap, you can switch them out to anything that suits your mood, style or latest must have trends, meaning these headphones will ALWAYS be in style!

Since my Taylors are edgy with the addition of the Gunmetal colour way, I decided to take it further by pairing them with my biker jacket and striped tee combo, perfect to make the headphones pop and turn heads too. Ive also paired them with a slightly more put together look and they looked great also, which really shows how versatile they really are.

NOW for the best bit, use the code 'jaylovesFRENDS' for 15% off ANY FRENDS headphones at their official site, with the offer being valid until the 31st December, perfect to treat someone special this Christmas or to just spoil yourself!

Until next time guys,

Jay

TWITTER // INSTAGRAM // BLOGLOVIN // FACEBOOK

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** This is post is kindly sponsored by FRENDS who presented me with a gift code to purchase a pair of their headphones and also offer you, the reader, with discount also. The photos and review are all my own wording and opinions, with some information for the product being taken from the official website **

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IYAAJAY // MENS STYLE BLOG

#YOUSHALL / DEBENHAMS PERSONALISATION SERVICE / SPONSORED AD POST // IYAAJAY

SHOE CARE GUIDE WITH FARFETCH // AD // IYAAJAY

WIMBLEDON STYLING / AD SPONSORED BY TM LEWIN // IYAAJAY

WISHLIST / BOOHOO NEUTRALS / AD // IYAAJAY

TIME TO SPA ELEMIS CAMPAIGN / PRO COLLAGEN MARINE CREAM FOR MEN REVIEW // IYAAJAY / AD

FRENDS REVIEW + HOW I STYLE THEM / SPONSORED AD // IYAAJAY

NOW for the best bit, use the code 'jaylovesFRENDS' for 15% off ANY FRENDS headphones at their official site, with the offer being valid until the 31st December, perfect to treat someone special this Christmas or to just spoil yourself!

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